SI-JAY: literally a phonetic transcription of C-J, Jacopo Ceroni’s initials, the stylist behind the brand.
Born in 1981, Jacopo moved his first steps in the fashion world during his late adolescence working for some of the best Italian boutiques as a personal shopper. He then gained experience in the commercial environment as assistant buyer for several show rooms in Paris and Milan. His personal growth and his inner curiosity brought him to coordinate the new born JONOFUI collection in 2006 and later to discover new talents such as Au Jour Le Jour in 2009 and Marcobologna in 2010.
Feeling ready to pursue his own vision, in 2013 he designs his first SI-Jay collection, which was presented at Studio Zeta in Milano.
Stefanie's
Xiye
Mercere
Macho
Isetan
Prestige club
Margarita
Mimma ninni
Sandomenico boutique
Shop56
Anna Biella
Cammalleri store
Loriet
Kiwi boutique
Bendinelli Chiara
Bonvicini
Maxi oh
Video Look
Adriana Boutique
Marisa Tedeschi
La luna e le stelle
Modnaya Tochka
Arka
The Corner
Kangaroo
Podium Milana
Showroom 46
Furore
Pronto Showroom
Week End
Abg Fashion
Multimoda
Very Boutique
Studio 21
The One
Fashion
Mimosa
Tyan Boutique
1423 Naivewater
Indigo Queen
Hama Boutique
Molinari Boutique
Spazio Boutique
Etoile Boutique
202 London
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